New Civil Engineer − the must read magazine for civil engineers
A hugely successful magazine redesign, coupled to a radical online relaunch and daily news service meant 2007 was a turning point in New Civil Engineer’s 35 year history. The reaction from readers and advertisers was overwhelmingly positive − we have created a magazine the industry is at last proud of and a website that actually delivers what they need. At the heart of our success has been commitment to the highest standards of journalism.
NCE at a glance
NCE’s 57,000 readers work across multiple disciplines and demand quality information. We give them the news, analysis, interviews, and features that they need − and want − to read. NCE’s journalists are committed to finding the biggest infrastructure stories. We consistently feed the nationals and our reputation for quality and accuracy means we get interviews with all the biggest players.
We are at the heart of the profession, helping, provoking and celebrating at every turn. On page and online NCE generates unrivalled reader response as they share ideas and debate the big issues. In short NCE is the profession’s must read magazine and the most influential product in the community.
New Civil Engineer’s readers
New Civil Engineer is the weekly magazine for UK civil engineering. The vast majority of our readers are the 55,000 members of the Institution of Civil Engineers in the UK working across a very broad base of fields ranging from, for example, the design and construction of buildings and structures, transport planning, the management of water resources, energy supply and environmental protection.
Civil engineers are also central to the effective operation and maintenance of the nation’s built infrastructure and hence the civil engineering community now includes not just the consultants that design and the contractors that build but also includes a host of other professionals that contribute throughout the life our infrastructure.
Readers look to New Civil Engineer primarily for news, analysis and technical information on civil engineering advances and problems, both here and abroad. The magazine also plays a significant role in bonding the community together each week, attracting interaction via a very high level of reader’s emails and letters on a range a subject each week.
With virtually every activity carried out by civil engineers now higher up the political agenda than ever before, NCE plays a vital role in keeping the community up to date with and involved in the political and economic trends − a challenge achieved through our printed content but also via a growing portfolio of editorially led activities such as daily online newsletters, conferences a year, business round-tables and an annual show.
New Civil Engineer’s goals
NCE maintains three guiding ideals across its portfolio of products:
- We must be authoritative
- We must be useful
- We must be adventurous
Our community is highly educated, well informed about the technical aspects of its business and of course very busy. We must identify and deliver precisely what readers/users need to know to help them in their jobs and careers, all the time bearing in mind that there are many other demands on their time and attention.
NCE’s editorial content − whether on page, on-line or at live events − must therefore be attractive, easy to access and yet useful and unquestionably accurate. The huge breadth and depth of the industry means we must be able to explain and analyse a huge range of complex issues while ensuring that we do not alienate those working outside any particular sector being discussed.
NCE must also never overlook the role that it plays in bonding the profession together. Regular, high quality reader interaction, feedback and input are therefore vital and actively encouraged.
Independent research by the Institution of Civil Engineers in 2006 showed:
- 93.8% of civil engineers read NCE each week − up from 91.6% in 2003
- Readers rate NCE8/10 for quality − compared to 7.5/10 in 2003.
NCE’s editorial team consistently breaks stories in the national media, most recently regarding the Wembley Stadium roof design problems and London’s Tube refurbishment, and provides the technical and business analysis that the industry wants to read each week.
As the common professional bond we deliver the information that it needs, the entertainment that it craves and sparks the debate, discussion and passion that fires creativity. NCE influences the political process, with 8 of its 10 of our recent “Stop the Transport Cuts” campaign schemes now green lighted by government, and our journalists are regularly sought out by the national media for comment.